Park Place Dealerships

Experience Excellence

Every now and again you get to work with a client that wants to push the boundaries a bit. Park Place Dealerships operates 17 high-end, new and used luxury car dealerships across the Dallas Metroplex, including Mercedes-Benz, Lexus, Jaguar, Rolls-Royce, Bentley, Maserati, and McLaren, just to name a few. When you're buying a vehicle whose sticker price can sometimes stretch to six figures, you expect only the best when it comes to both quality and service.

The Challenge

Develop A Mobile App That Embodies The Park Place Experience.

We set out to enhance the relationship between Park Place Dealerships and their clients (customers). Key in-person experiences (like viewing, scheduling, and paying for maintenance services) and previously offline-only features (like Preferred Rewards - Park Place's loyalty program) needed to be considered and weaved into the app.

The Solution

A Personalized App Like No Other.

RevUnit developed a first-class mobile app that gives Park Place clients on-the-go access to the dealerships' award-winning customer service. The mobile app is powered by a robust backend technology platform that pulls information from multiple third-party partners, a CRM database, and an app-specific database. All of which results in a seamless, highly customizable, personalized mobile app experience.

Because of constant app improvements, Q1 of 2015 saw huge increases across the board proving we're on to something with our mantra, "Build Small. Learn Fast. Iterate Often."

Access to complete vehicle service history

Personalized details & specs for all of your Park Place vehicles

Find, call and get directions to various dealership locations

Push notifications about recalls, specials, and more

View & redeem
Preferred Rewards offers

Instant access to Park Place sales and dealership services

Pay for service visits and schedule pickup dates and time

View car wash hours
and wait times

9,000

Downloads

in 11 months
& steadily climbing
3,000

Monthly users

200

Daily users

The Results

Top-Tier Customer Engagement For This Top-Tier Brand.

The Park Place mobile app was the first of its kind in the automotive industry and Park Place clients have embraced it with open arms and high praise.

It is an easy to use application with all the most important details related to the vehicle.
Loved the way a notice came through about the car washes being closed due to weather. AWESOME! That's what a great customer service should do. Keep developing this app.
I love that I can get directions to my service location, especially if I'm coming from an unfamiliar direction!

RevUnit and Park Place Dealerships continue to work closely to optimize the app experience by adjusting current features as well as adding new ones. All app user feedback is reviewed and considered when determining what our next app enhancements will be.

81%
Increase in
Downloads
285%
Increase in
Daily users
253%
Increase in
offer redemption

Because of constant app improvements, Q1 of 2015 saw huge increases across the board proving we're on to something with our mantra, “Build Small. Learn Fast. Iterate Often.”

“Working with RevUnit is an excellent experience.

Their team took the time to fully research and comprehend all aspects of our operation as well as our corporate culture to develop a custom app that is completely unique to the automotive industry. Their passion for great work is evidenced in their attention to detail, diligent project management and technical agility. They have earned the trust and respect of our entire organization.”

- Rob Sumner, Marketing Director, Park Place Dealerships
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