Services — 

Digital Product & Application Development

Get your digital product off the ground, retire antiquated systems, and create continuity across your organization.

Innovation in 90 days or less -->
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What if you could finally give your users a tool they don’t just tolerate, but love?

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Companies are spending huge sums to transform their digital products, systems, and applications, but many just don’t see the return. You cannot simply invest in new technology and expect your problems to be fixed.

RevUnit takes a data-first approach to our custom product development process. With experts in data science and data architecture, we’ll help you set up the foundation you need to build an impactful product or modernize an existing one — and then work quickly to get it off the ground.

We have experience building enterprise technology for some of the worlds largest companies:
J.B. Hunt logo
ArcBest logoWalmart Logo
Tyson logo
UniGroup logoSam's Club logo
Maersk logogulfstream logoHyatt logoChick-fil-a logoUnder Armour logoChevron logo

Still reading?

You’re probably wondering how to determine when to build, and when to buy, a digital product or application. We did the tough work for you.

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Our approach

Understand the Business Goals, Users,
& Environment

Starting with our discovery process, we’ll define the business challenge or goal your team needs to solve. Through interviews, observations, and stakeholder sessions, we’ll team up to understand exactly what insights your users need, and when they need them, and in what format, in order to take action.


  • User Research
  • Field Research
  • Journey Mapping
  • Alignment Workshops
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white Female and black Male sitting at desk reading data on a laptop

Getting & Organizing the Right Data

Once we have a defined business case, we will start to map out what data you have, where it lives, and what new data you may need. Our data experts will partner with your teams to build data models and integrate systems as needed to feed the product we need to create. 


  • Data Strategy
  • Data Modeling
  • Data Mapping
  • Data Architecture

Build the Right Product

Once we have a grasp on the use cases and the necessary data, we’ll come alongside your team to build a product or application that effectively presents insights to team members — right when they need them. 


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Ditch the duct-taped SaaS dashboards and broken legacy tools

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Off-the-shelf analytics dashboards or BI tools no longer meeting your needs? It might be time to consider a semi- or fully-custom analytics solution.

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Product and Application Development FAQs 

What is custom product/application development?

Product development is the complete process of analyzing an opportunity to identify solutions, then building and launching a better digital product to fill a need. Whether you are delivering a brand new offering or enhancing an existing product, the product development cycle begins before anything gets built. It encompasses everything from swarming the problem space to brainstorming the initial concept to strategically planning, building, and releasing it — while continually measuring its success.

Why is RevUnit different?

Product and application development has been our bread and butter since the formation of our company. Your customers, employees, and partners deserve best-in-class digital experiences. We provide highly skilled, cross-functional teams across tech, design, product, and data to confidently deliver value-generating products for your organization. Our ways of working emphasize a teach + do model that will upskill your internal teams as we build together. We’ve built products that enable employee productivity for companies like Walmart, products that expand new revenue for clients like UniGroup, and modernized systems across organizations like Chick-fil-A.

When do I need product/application development?

This service makes sense for you if you…

  • Want to create a new revenue stream for their business
  • See the limits of SaaS tools
  • Know your in-house team is limited by resources or skillset
  • Don’t know where to start, but have a product idea in mind
  • Want to increase conversion through better user experiences
  • Need to accelerate a product, or start a new product outside of the core business
  • Need an experienced team to get a product off the ground

What challenges can a custom data product solve for me?

  • High cost and underutilized off-the-shelf solutions
  • End-of-life systems on antiquated hardware
  • Inconsistent user experiences across devices or platforms
  • Fragile and complex workflows
  • Need to get more value from the data you own

Check out our other services

Google Cloud Partner

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As a GCP partner, we create end-to-end solutions to modernize existing applications or build custom or hybrid cloud native applications.

  • App Engine
  • Application Migration
  • Application Modernization
  • Developer Tools
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